*Artist: Larry Durfey
Larry Durfey now resides in Holmen, WI, but was born Lake Geneva, WI and grew up in White Water, WI.
He has a degree in Commercial Art from MATC, Madison WI
His first job was that of a Creative Artist for Ray-O-Vac in Madison and worked with accounts such as Sears, K-Mart, Pulsar, Burlington Northern as well as many others. While there he received awards for layout and design, product design, display design, packaging, photography and developed 23 nationally known logos.
He moved to Green Lake, WI and worked for Fabrico, a mfg of cloth Advertising Specialties. He worked there for close to 18 years as an art director, then moving into R &D as well as Sales. He again received awards for catalog design, as well as winning 4 awards from PPAI for Most Creative New Products, 4 years in a row. While there he designed over 400 new innovative products, at this time he is now at 559 new products to his created.
He has had many positions since then, from Regional Sales Manager, National Sales Manager and V.P. of Sales for several companies in the Midwest. He has also worked as a consultant in many areas. Larry is known for his speaking abilities, doing 9 years in a seminar group call SASSY and was rated to be in the top 5 speakers in the Promotional Products Industry in the 90’s. Larry held the position of chair holder in Color Marketing International for about 9 years. At that time making him one of the top color experts. He has also freelanced over the years and worked with such firms and people as, Stanton and Lee Publishing, Owen Gromme, Glen and Bernard Loates, Red Wing Shoes, Bill Edwards and John Smith just to name a few.
Photography has always been a big part of his life but never a full time career. He helped to teach his college photo classes. Has also led adult photo classes and participated as an officer in both Advertising Associations and photo clubs over the years. His first paid photo assignment was for Playboy magazine doing a location test shoot in WI. He has had photos published in several publications, magazines and newspapers.
Now, he has developed a new process that combines both photography and art into one unique image. This process does NOT use any computer enhancement software such as Photoshop, Corel Draw or the like. The process is a chemical reaction, making every photo print different and unique. From close up these photo prints look like modern abstract art yet from a few feet away they revert back to what looks like a normal photograph. He uses the phrase Abstract-Realism to describe these results. To fully enjoy this photo prints please view them from both close up (about two feet) and from a few feet away (ten or more feet).